26 Mar 4 Social Media Marketing Trends You Need to Keep an Eye On in 2020

Social media marketing is one of the most dynamic forms of marketing. It’s a medium that is constantly changing and is affected the most by trends and public opinion. Additionally, few trends remain the same on an annual basis, but there are some which are gaining traction.

What’s interesting to note is that these trends did not start in 2020, a lot of them began in late 2019 but slowly gained traction and have positioned themselves as vital parts of social media marketing. The following are social media marketing trends that you need to keep an eye on in 2020:

1. Bite-Sized Video Content

With the advent of TikTok, video content, particularly bite-sized video content, has slowly begun to gain traction. In fact, videos are among the most shared content type on social media. Platforms like Snapchat, YouTube and TikTok are recognized for their video creating and sharing abilities.

TikTok is hailed as the spiritual success of Vine; TikTok has over 1.5 billion active users on a global scale. This shows that you need to embrace video content and ensure that it is a vital part of your company’s social media marketing strategy.

2. Use User-Generated Content

Organic content marketing on social media is something that more marketers are encouraging through their consumers. User-generated content can help improve your business relationships and give you organic, noteworthy material to use and work with.

As a brand owner, you can develop hashtags that your consumers can use on their posts, which will improve your brand visibility, boost your market presence and also increase customer engagement. It’s a win-win strategy that works organically.

3. Pick the Right Social Media Platform

Over the years, there was a lot of speculation about which social media platform would grow stronger or which one would become obsolete. However, it is interesting to note many significant platforms, such as Facebook, Instagram, Twitter and YouTube, have grown stronger. In fact, there are other platforms such as Pinterest, Snapchat, TikTok and more that offer their own benefits as well.

For your business, this means that you need to pick and choose the social media platform you wish to use. It is better to not think of a platform as dead but as just not right. It allows your business to target your marketing methods accordingly.

4. Interactive Social Ads

Instagram and Facebook are revolutionizing social media marketing by introducing interactive posts. You can include direct links to your products in the images that you post. It simplifies the buying experience and allows your consumers to get a personalized shopping experience. This feature works best for e-Commerce stores, but it also introduces a dynamic medium for direct business interactions.

These are all trends that have taken the social media marketing industry by storm. Coupled with practical online scheduling tools like Cinchshare, you can position your business for success through effective social media marketing.

If you’re interested in this aspect or you want to get a free consultation with for more information, get in touch Behind Your Curtain.