Facebook: Top 3 Ways to Stay Top of Mind

02 Mar Facebook: Top 3 Ways to Stay Top of Mind

Social media is one of the most powerful tools to drive up sales, beat your competitors, and make a lasting impression on your competitors. The most popular form of social media, Facebook, helps businesses achieve that. With a Facebook page, you can interact with potential customers, create brand awareness, generate leads, and eventually grow to stay top of mind.

However, in general, Facebook and social media is not an overnight tool; it can get challenging. With consistent efforts and commitment, you can stay top of mind and turn a prospect into a customer. Here are three main ways to use Facebook to stand out from all other businesses in your industry. 

News Feed

In order to stay on top of your game, you will need to consistently engage with other businesses that cater to your ideal target market. In other words, you will have to be social on social media. For example, if your target market is teenagers, you must start interacting with Facebook pages and businesses that would also pique teenagers’ interest.

Doing this will allow you to reach a wider audience and attract potential customers. Moreover, it will create awareness about your brand amongst the right people. Interact with your potential audience on these pages or groups by commenting on them, joining groups, and liking pages. This may be a time-consuming activity, but it will allow potential customers to recognize how you are always available and active online. 

Friends List

Now that you have understood the value of interacting with your ideal target market, it is time to discuss all the other ways you can interact with them. One of these ways is to create a custom list and add your friends to them. This will allow you to see posts, updates, and activities specifically from them. 

If these friends you make a list of are from your target market, this will allow you to stay on top of everything they are doing and market your products or services. Any pertinent information from them you will be updated about thanks to the friends list, ultimately allowing you to stay top of mind.  

You can arrange these lists based on existing or potential customers for better management of posts and interaction. This is because chances are you will have to make little effort with existing customers compared to previous customers.

Hashtags

Lastly, you can interact with potential customers from your target market through hashtags. Search relevant hashtags to your business and/or niche market and see what activity is going on there. It is here that you will find all of your potential customers, so interacting with them as your brand will create brand awareness and help market your business to them.

Moreover, besides engaging with these potential customers, you should also engage with the content by commenting and liking it as your brand. When customers see your business at every relevant post, you are likely to stay top of mind for them.  

These were the three main ways you can significantly use Facebook to stay top of mind of your existing and potential customers. The aim is to stand out not just for your products and services but also for the quality of marketing and interaction you have with them. Good luck!